New Advancements in Customer Data Management
recently, I received an update from Aqfer, a cloud database provider focused on big data and marketing data management. while not embracing the Customer Data Platform (CDP) Moniker, the Aqfer solution has a probabilistic identity management functionality as well as functionality to identify audiences. There is a robust partner network that stitches together the necessary adtech and martech providers. Most interestingly, it helps the operator manage privacy at the edge of where and how that data is connected to a customer record. This approach makes it easy to break these links and forget that customer and the data remnants connected to them. This makes the solution ideal for GDPR and similar privacy compliance. if you’re in market for a marketing customer data solution, Aqfer deserves serious consideration.