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2022 Predictions
transformer.substack.com

2022 Predictions

David Daniels
Dec 30, 2021
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2022 Predictions
transformer.substack.com
  1. Email Marketing Service Providers that don’t have an industry focus or specific function, i.e. real-time individualization, lead scoring will not succeed.

  2. The dominance of work Anywhere will make collaboration and workflow approval functions table stakes features in digital marketing applications.

  3. A Federal U.S. national consumer digital privacy law will work its way through Congress.

  4. The FTC will attempt to break up Facebook (Meta) into its distinct assets , i.e. Social/communication tools, AR/VR.

  5. after their announcement of billions of fake profiles, the SEC will investigate

    Facebook for fraud.

  6. Digital Marketers will enroll in classes to gain certificates/diplomas in specific digital marketing disciplines, i.e. email marketing

  7. Customer Data Platforms(CDPs) will continue to become a vital part of the martech stack.

  8. Increased adoption of digital transformation and Privacy legislation, will make Privacy Management Systems will become a necessary part of the martech stack.

  9. Because of high Price, Lack of interest and supply chain issues, AR/VR(metaverse) will fail to catch on with consumers.

  10. Salesforce will acquire Twitter and adapt it to a B2B CRM Data enrichment tool and a B2B focused social network similar to LinkedIn.

  11. Decentalized messaging, i.e. Ethereum, will replace email as a communication tool where secruity and an audit trail are mission critical, i.e. financial services, government, law enforcement.

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2022 Predictions
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