2022 Predictions

1. Email Marketing Service Providers that don’t have an industry focus or specific function, i.e. real-time individualization, lead scoring will not succeed.

2. The dominance of work Anywhere will make collaboration and workflow approval functions table stakes features in digital marketing applications.

3. A Federal U.S. national consumer digital privacy law will work its way through Congress.

4. The FTC will attempt to break up Facebook (Meta) into its distinct assets , i.e. Social/communication tools, AR/VR.

5. after their announcement of billions of fake profiles, the SEC will investigate

   Facebook for fraud.

6. Digital Marketers will enroll in classes to gain certificates/diplomas in specific digital marketing disciplines, i.e. email marketing

7. Customer Data Platforms(CDPs) will continue to become a vital part of the martech stack.

8. Increased adoption of digital transformation and Privacy legislation, will make Privacy Management Systems will become a necessary part of the martech stack.

9. Because of high Price, Lack of interest and supply chain issues, AR/VR(metaverse) will fail to catch on with consumers.

10. Salesforce will acquire Twitter and adapt it to a B2B CRM Data enrichment tool and a B2B focused social network similar to LinkedIn.

11. Decentalized messaging, i.e. Ethereum, will replace email as a communication tool where secruity and an audit trail are mission critical, i.e. financial services, government, law enforcement.